And the award goes to...
DIESEL SS08 Campaign
It just doesn't get any better than this. Diesel's campaign is like a series of screencaps from Night at the Museum. Only a hell of a lot better... and funnier. Clever and altogether awesome, it's a jolly bunch of chaos that had me laughing hysterically. See if you can figure out the message behind the madness!
Diesel SS08
Photographer: Laurie Bartley
Models: Sean Harju, Ryan Schira...(help me ID the others!)

(Image sources: MH/diesel.com)
You know you love me!
xoxo ptowngal